Built NY, Inc.
2007 | www.builtny.com

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While Art Director of Built, I collaborated with The Studio for Interactive Media To create a custom content engine based on the company's growth plan. By using this as a template we were able to crate a tool with which one could add and subtract lines and products at will and avoided the need of a web department. Complete with its own markup language and image database the site publishes a clean and simple site capable of flash features, random images and product viewers.

We also created three mini-sites that correlated with a series of ads run in Dwell magazine:
www.builtny.com/oops.
www.builtny.com/electrica
www.builtny.com/research