Pennebaker Hegedus Films
2004 | Identity, packaging and website.
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D A PENNEBAKER and CHRIS HEGEDUS form one of the most respected and unique teams of documentary filmmakers working today. Known for their unobtrusive, fly-on-the-wall style of filmmaking, they do not direct, nor interview for information. Using handheld cameras and available light allows them to observe without interrupting. They prefer that the protagonist determine what will happen, not the filmmaker. The result is a candid portrait of real characters in action and confrontation.
To stay within budget yet respect the wide spectrum of content that they cover, I came up with an elegant and inobtrusive branding system that could be modified per the content of each film.
The content managed website was a collaboration with Mike Essl. Powered by what was then pMachine.
